Social media statistics to know for 2021
When setting your goals and objectives for social media it is important to understand the landscape. Social Media is constantly changing and therefore, so is consumer behaviour across platforms.
This year the most recent social media demographic statistics showcase that as a result of last year, more people are spending time online and engaging differently cross platform.
What are the key stats:
Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025… social media isn’t going anywhere!
After following a brand on social media, consumers continue to engage in various ways. Ninety-one percent visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend.
The top four reasons consumers will unfollow a brand on social media are poor quality of product or support (49%), poor customer service (49%), irrelevant content (45%) and too many ads (45%).
The top social media networks ranked by the number of active users are Facebook, YouTube, WhatsApp and Facebook Messenger
Internet users spend an average of 144 minutes on social media per day
Facebook is still the most used social network in the world. In Q3 2020, the network reported over 2.7 billion monthly active users (MAUs).
The all-industry median benchmark for Facebook engagement rate per post is 0.09%. This number is mainly unchanged from 2019.
Instagram has 1 billion monthly active users and 500 million of them use Instagram Stories.
The all-industry median benchmark for Instagram engagement rate per post is 1.22%. This median has decreased by 23% from 1.60% in 2019.
In Q3 2020, Twitter reported an average of 187 million monetizable daily active users (mDAUs), up 29% year over year.
The all-industry median benchmark for Twitter engagement rate per Tweet is 0.045%. This has been a consistent number for three years in a row.
According to Twitter’s 2020 Q3 report, the global MAU count grew 37% year over year to 442 million Pinners.
Demographic growth is substantial on Pinterest. Women make up more than 60% of the global Pinner community and male Pinners are up almost 50% year over year.
In terms of generations, Gen Z Pinners are up 50% year over year while millennial Pinners are up 35% year over year.
An overwhelming 98% of Pinners say they have tried new things that they found on Pinterest. When looking for purchase inspiration, 89% of Pinners use the network.
Globally, LinkedIn has more than 722 million users in more than 200 countries and territories.
96% of B2B marketers use LinkedIn for organic content distribution and 83% for paid social, making it the top most-used platform in both content distribution types.
On LinkedIn, 57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay up to date on company news.
TikTok has 689 million monthly active users
TikTok users spend an average of 858 minutes on the app each month
Being familiar with the most current social media marketing statistics can help brands in reviewing their strategy and setting new goals. Is your strategy in line with the changes?